About the Customer Lifeguard

Gerry Brown aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy.

During his career, Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include Autoglass, The Royal Albert Hall, O2, Screwfix, Sage, BSkyB, Bell Canada and TELUS.

How we work

Gerry takes a unique approach that eschews the newest shiny technology toys as normal starting points for business transformation and focuses on getting back to basics with four fundamental principles founded on the concept of simplicity and that are vital to underpinning a successful customer experience strategy:

Culture, Commitment, Communication and Community

He provides strategic, operational and educational support through keynote presentations, workshops, seminars and consultancy engagements based on these four principles. He delivers straight talking, no-nonsense advice and practical solutions to help companies step out of their siloed comfort zones.

He encourages and sometimes cajoles them to take a long hard look at themselves, how their customers see them and their adoption of the four principles. He helps them understand and utilize these key principles by aligning them with human interactions, process reinvention and operational improvements, to overcome the barriers to delivering a great customer experience.

Gerry is a Member of the Professional Speaking Association (PSA), the Global Speakers Federation (GSF), the Customer Experience Professionals Association and a Certified Customer Experience Professional (CCXP). He provides straight talking, no-nonsense advice and practical solutions for customer experience adoption and has delivered this results oriented, transformational approach for some of the largest companies in the UK, Canada, and EMEA.

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